Last Updated and Effective Date – June 15, 2018
We collect and receive the following types of information:
Information You Provide Directly. We receive the information you choose to provide when using our Services.
We use the information we collect and receive for the following purposes:
To provide our Services. We use the information we collect or receive to provide you with the Services you use or request. For example, we use this information to:
To improve our operation and Services. We also use the information we collect or receive to provide content you may find relevant and interesting and to maintain and upgrade our operations and our Services. For example, we may use this information to:
To provide effective advertising and marketing. We also use the information we collect and receive to provide ads for our Services and certain third-party services and to send you promotional communications. For example, we may use this information:
To anonymize. We may take your personal information and anonymize it, after which we may use it for our analytics services (for instance, to find out the types of people who use certain Services), and to provide insights for ourselves and third parties.
We also may use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent.
We may share information that we collect or receive with third parties when we have your consent or as described below. We may share information with the following types of third parties:
Our affiliates. We may share information with current and future “affiliates”, a term that includes our parent and subsidiary companies, joint venture partners, registered charities operated by us or other companies we control, are controlled by, or with which we are under common control. Our service providers. We may provide information about you to service providers that perform certain functions or services on our behalf (for example, hosting our Services, storing our data, fulfilling orders, providing products and services, managing databases, performing analyses, administering our contests and sweepstakes, collecting location data, providing location-based services, processing credit card payments, providing customer service, or sending communications for us). These companies are contractually obligated to protect your information in a manner that is comparable to the way we protect your information, and are only allowed to use it for the purpose it was collected (e.g. they are not permitted to sell it).
Operational partners. We partner with third parties to operate certain of our Services. From time to time, in accordance with applicable laws, we may provide information about you to these operational partners. For example, we partner with Ticketmaster and concert promoters to operate certain Services and live events conducted in our venues, and we therefore may share information about you with such third parties, their successors and permitted assigns, and their affiliates in connection with the operation and delivery of our Services and where it is otherwise permitted by applicable law. While these operational partners may use information about you to operate the Services, you should presume that these operational partners may use your information for their own purposes in accordance with their respective privacy policies. Business partners. With your consent, we may share information about you with other select business partners that are not service providers, such as our sponsors, other retailers, and broadcast partners, so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. These other business partners are expected to protect the confidentiality, integrity, and security of any information we share with them. However, we are not responsible for the privacy practices of our business partners, which may use your information for their own purposes.
Leagues. We may share information about you with our Leagues (including your contact information, demographic information, and information about your interactions with MLSE), and the Leagues may use this information for purposes including: providing you with special offers, promotional materials, and other information that may be relevant to you, improving their products and services, and performing internal analysis. Where required by applicable law, we will seek your consent before sharing your information with the Leagues for promotional purposes. Please note that League websites and services are not controlled by MLSE and are subject to their own individual privacy policies. We are not responsible for the privacy practices of Leagues.
Other parties in response to legal process or when necessary to protect us or our Services. We or our service providers may disclose your information — including the contents of your communications — to other parties when required or permitted by applicable law, such as when we have reasonable grounds to believe that:
Interactive features. We may share information with third parties when you post information to a public user profile or a public area of our Services. If you post information to these interactive features, it may be publicly available and you may receive unsolicited messages from other parties. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features and do not post sensitive personal information.
Games and contests. We may share information with third parties in connection with the administration or marketing of games or promotional contests which run on our Services. This might include, for example, names of the winners of a contest or in connection with a game leaderboard. Aggregated or anonymized information. We also may share other information with third parties in a manner that does not identify particular users.
Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:
Some web browsers may transmit “do not track” signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites and online services should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.
You have a number of choices about how we handle information we collect or receive about you.
We have adopted physical, technical, and administrative safeguards to help protect against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification of the information we collect and receive. The nature of the safeguards will vary depending on the sensitivity of the information that has been collected. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.
Your online access to some of your information may be protected with a password that you select. You should not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
We take our responsibilities with respect to our younger users of our Services seriously. In addition to the steps that we take to safeguard the privacy and integrity of personal information submitted by adults, we adhere to the following principles and practices regarding personal information requested from or provided by children under 13 years old:
MLSE’s offices are located in Canada, and regardless of where you use our Services or otherwise provide information to us, your information may be transferred to, maintained, and processed by MLSE, its affiliates, and our operational partners and service providers in Canada and the United States. Please note that Canadian and United States privacy laws, regulations, and standards may not be equivalent to the laws in your country of residence and such information may be subject to lawful access by the courts of the applicable jurisdiction, law enforcement, and governmental authorities. By using our Services or by providing us with your information, you consent to this collection, transfer, storage, and processing of information to, in, and out of Canada and the United States.
MLSE Privacy Office
c/o Legal Department
50 Bay Street, Suite 500
Our Services may use online technologies called “cookies” and “beacons,” as well as other local storage technologies. This section explains what these technologies are and how they may be used.
Cookies and Other Local Storage Technologies. Generally speaking, “cookies” are text files that are placed in your device’s browser that can be used to help recognize your browser across different web pages, websites, and browsing sessions. Your browser or device may offer settings related to cookies. For example, you may be able to configure your browser not to accept cookies or to notify you when a cookie is being sent. For more information about whether these settings are available, what they do, and how they work, visit your browser or device’s help material. If you decide not to accept cookies from us, you may not be able to take advantage of all of the features of the Services.